Case Study – Transport for London

Introduction

The Cross River Tram project was a joint proposal from Transport for London and the London Boroughs of Camden, Lambeth, Southwark, the City of London and Westminster. The idea was to link up with eleven underground lines and four major London rail stations, including the international station at St Pancras. The service would offer an attractive alternative for people travelling on some of the most crowded stretches of the Northern, Piccadilly and Victoria lines and provide faster connections to areas less well served by rail or underground.

Objective

To run a formal public consultation on the options for the various routes, this is a process that needs to take place prior to any formal application. In this case the consultation pack contained a main booklet outlining the proposal and instructions on how to submit the feedback and five more individual brochures detailing the route options in the various boroughs, each of which contained a detachable feedback form. These were sealed in polythene bags together with a reply paid envelope and mailed out. All of these items had to be proof read, printed, bound, collated, packed and mailed in a very tight timeframe to ensure they were mailed out at the same time as the press release. Fifty packs were also required for the press release in central London on a set date.

Solution

To appoint a single supplier to produce all items and entrust that supplier to co-ordinate the proofing process throughout the project and ensure that everything gets to press in time to meet the required deadline for the consultation to be mailed out to 80,000 residents in conjunction with the press release.

Outcome

SPM were appointed as the preferred supplier and a senior manager was appointed to handle the project from start to finish. Plain paper samples were created of all items and a dummy pack was made up for approval prior to printing, this was also used to determine the postal costs. On receipt of artwork high resolution digital proofs were produced for approval of all items. Upon approval all items were printed on a 24 hour shift system. Everything was printed in two separate print runs to allow for the collating and packing process to begin whilst the second print run was in progress.

Summary

The job was proofed, printed, collated packed and mailed out within the required timeframe and fifty packs were presented to the press at the prearranged press release. The timings were met despite the client spotting a text issue on one brochure which resulted in this particular brochure being reprinted, re-collated and re-packed. Needless to say the client was extremely pleased with the service received on this project.